OUR STORY

Born and raised in the Netherlands, a country where rainy days are part of everyday life, I quickly became familiar with the frustration of cheap, disposable umbrellas. They broke easily, felt flimsy, and were treated as throwaway items — never built to last, never made with care.
Like many, I used to buy whatever was available, knowing it wouldn't last long — but accepting it because “it was just an umbrella.”
Until one day, I asked myself a simple question: Why settle?
What if an umbrella could be different — not just stronger, but refined? Not flashy, but quietly excellent? Something you'd be proud to carry, and designed to last.
That thought became a mission.
After months of research, design exploration, and prototyping, ELYQ was born: a single, purpose-driven umbrella focused on timeless design, high-quality materials, and subtle elegance.
This isn't just about rain.
It's about creating something better — for good.

Wij geloven dat kleine momenten het verschil maken.
De eerste druppel, de geur van natte straten, het zachte ritme van regen.
Onze paraplu’s zijn er om die momenten te koesteren, niet om ze te verbergen.

Onze missie is om dagelijkse voorwerpen betekenis te geven.
Om design te gebruiken als middel om rust, aandacht en schoonheid terug te brengen.
Wij zien een wereld waarin functionaliteit en emotie samenkomen,
waar zelfs een paraplu een gevoel kan oproepen.